Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. If they had the solution their problem would not be a problem any more.

Member Research 94

Member Research Survey Products Technology 94

Reid All About it

JULY 9, 2021

I’ll be happy to feature it as long as it’s not too product centric. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members?

Member Research 60

Member Research Survey Conference Strategy 60

Socious

SEPTEMBER 30, 2016

Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. One idea that works well for both associations and for-profit companies, however, is that innovation is the ability to solve member problems with products and services.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Member Experience Products Conference 127

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. One of our main areas of expertise is internal employee engagement and productivity.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Association Adviser

SEPTEMBER 19, 2016

We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. The aim is to sunset programs and products that have reached the end of their life cycle while green-lighting new and innovative ideas that we believe have great potential. SW : We do.

Ohio 60

Ohio Innovation millennials Resources 60

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. The highlights of the study are available here.

Committee 40

Committee Team Library Review 40