Remove Member Research Remove Recruitment Remove Survey
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Association Brain Food: 11.1.24

Reid All About it

If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Member workplace challenges. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan.

Revenue 258
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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98
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Association Brain Food: 6.21.24

Reid All About it

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). Now, let’s examine the logical next question—given the situation members are in, how will this impact association strategy?

Arlington 264
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations. So, where’s the balance?

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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40
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Daily Buzz: A Better Strategy for Member Research

Associations Now

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.