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If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Member workplace challenges. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan.
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). Now, let’s examine the logical next question—given the situation members are in, how will this impact association strategy?
As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative memberresearch, mainly conducting in-depth member interviews for associations. So, where’s the balance?
Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. Engagement opportunities should be tailored to the members place in this lifecycle, whether they are: New members: These are first-time, newly recruitedmembers.
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