Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. With this I wholeheartedly disagree.

Member Research 94

Member Research Survey Products Technology 94

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

Survey 113

Survey Social Media Member Research Marketing 113

Sequence Consulting

SEPTEMBER 8, 2022

However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. Their opinions may differ when answering a survey compared to when they have to make a payment.

Revenue 72

Revenue Strategy Price Analysis 72

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 28, 2023

That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. Here’s a look at some of the strategies and marketing tactics that stood out in the report. Focus on Recruitment New members play an important role in increasing membership counts.

Report 98

Report Recruitment Recruiting Innovation 98

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Do you want to understand your member’s why ?

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

AUGUST 2, 2016

Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw]. A new way to think about why member join. Members leave associations without a sound.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

DECEMBER 11, 2017

Log into the platform and answer the survey (it will only take you about 20 minutes) and you will have immediate access to personalized comparisons and peer data. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

DECEMBER 14, 2015

Start with the segmenting you can do with the association’s data and surveys. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. This was the nagging question one association VP had. It was time to revisit the strategic plan.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruitment 70

Recruitment Recruiting Sample Discount 70

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. which surveyed 695 associations. It looks like everyone has found how to make things work. “It

Report 40

Report Survey Member Engagement Member Research 40

Smooth The Path

FEBRUARY 21, 2016

When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from? But sometimes they are not. So when we are making really important decisions we want to evaluate how true this data is.

Survey 60

Survey Member Research Member Insights Strategy 60

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior. Related articles: Slow data vs. fast data.

Survey 60

Survey Member Research Member Insights Member Experience 60

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.

Member Research 85

Member Research Strategy Sample New York 85

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72