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Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?
Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Learn how to design volunteer programs that tap into members’ aspirations and fuel association loyalty. . 1 CAE credit. Fri 6/21 at 1 p.m. 1 CAE credit. More info/register.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. More info/register (ASAE members only). . Board development.
Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.
Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. Call-to-action (CTA). Workplace challenges. More info/register. More info/register.
Building, leading, and sustaining teams that perform at a high level is both an art and a science… just like parenting. You officially have a high performing team of soon-to-be adolescents on your hands! All of these are aspects of a high-performing team. Here is the science behind building high-performing teams.
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.
The results of years of memberresearch show that high-performing professionals tend to move through three stages during their career. Stage Two: Team Success. After professionals achieve personal success, they start focusing on team success. Even individual contributors focus on team success.
Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.
Not only can super-members help the association excel in this area, this is where their interests lay. They no longer worry as much about personal success and instead think about team success and the success of the industry or profession.
When one of my proposals for memberresearch doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. Through conflict, or working to resolve conflict, the team can actually form greater bonds. I hear others talk about reframing in their professional lives too.
We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. To that end, we’ve created a Program Assessment Team that evaluates every proposal for a new program or service. But our research is never really done. SW : We do.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. Make membership-metric tracking a team effort. Yes, rates, plural.
Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Or submit to our suggestion box in the membership section on the CSAE website.
From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. What is an AMS platform? Data-driven decisions.
We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.
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