Smooth The Path

JULY 30, 2020

Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss. Announcing an entirely new methodology of member research.

Member Research 78

Member Research Video Report Technology 78

Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . – Workplace challenges. More info/register.

Video 213

Video Content Revenue Strategy 213

Nimble AMS

AUGUST 8, 2024

With abandoned cart reminders, you can send an automated email to ensure members follow through with a purchase ensuring you don’t lose a sale. So do your members. Research suggests that almost 80% of consumers prefer live chats versus phone calls. Learn more tips by reading our free guide. Learn more

Discount 131

Discount Tips Member Experience Member Research 131

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Three: Success for the Industry or Profession.

Association Value 84

Association Value Member Research Team Industry 84

Associations Now

MARCH 19, 2019

Meeting registration technology is changing. We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. Printed tickets? So relevant.

LMS 64

LMS Learning Management System Software System 64

Smooth The Path

OCTOBER 2, 2016

Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. Every time something new presents itself to our members, our members have a problem.

Process 119

Process Innovation Project Products 119

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

MAY 7, 2017

At some associations, members do feel this way, and your members can feel like this too. It is not our technology. The good news is size is not holding associations back. It is also not lack of budget or staff.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool. Is it time for a process audit?

Social Media 43

Social Media Recruitment Recruiting Member Research 43

Guilt by Association

AUGUST 17, 2010

Most of us are continually refining our objectives, strategies and technologies. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. Our members are playing all over the digital landscape. Your member research should tell you where to focus.

Strategy 40

Strategy Communications Marketing Chicago 40

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Fonteva

AUGUST 15, 2019

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research.

Association Software 40

Association Software Software Tools Association Management 40

Sequence Consulting

JANUARY 14, 2025

Well explore four strategies for doing so, starting with using the right technology. Use robust, specialized technology. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data. Providing personalized experiences on a large scale can be challenging.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72