Association 20/20

JANUARY 11, 2015

Of all the traditional media communications channels, video presents the potential to be the most engaging of them all. 5) The Next Best Thing to Human Interaction: The only communication medium more powerful than compelling multi-sensory video is recurring one-to-one human interaction. 12) One Minute of Video is Worth 1.8

Video 40

Video Cost Content Communications 40

Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. So, if you can provide value right away, that member is on their way to engagement.

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

JUNE 21, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Glover, SHRM-SCP, VP of HR, Consulting, Marcum Cynthia White, Director of HR, Consulting, Marcum Wed 6/26 at 12 p.m. 1 CAE credit.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Education Content Tips 270

Fonteva

FEBRUARY 9, 2021

Association member committees made up of some of your most active members. Invite prospects to be a part of the committee, let them know of the role requirements, and encourage them to chat and discuss topics via text, audio, or video. The same goes for employers trying to increase employee productivity.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JULY 9, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year. Mon 7/12 at 1 p.m. every Monday. CAE credit.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Adviser

SEPTEMBER 19, 2016

AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive member research. But our research is never really done.

Ohio 60

Ohio Innovation millennials Resources 60