Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Education Tips 205

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Education Certificate 307

Associations Now

FEBRUARY 14, 2017

Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and state governments, which don’t see as much funding potential in fantasy sports, a more popular pastime among young adults. A recent report by the Ontario Lottery and Gaming Corp. It’s not just a problem in the U.S.,

millennials 75

millennials Virginia Revenue Report 75

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

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San Jose millennials Revenue Recruiting 193

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. . – Component Relations Component Reporting: What Headquarters Needs (Virtual Roundtable). Wed 5/18 at 12 p.m.

North Carolina 150

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Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Gen Z education. More info/register. 1 CAE credit.

LMS 275

LMS Education Revenue Strategy 275

Reid All About it

AUGUST 9, 2019

. – Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent.

Columbus 39

Columbus millennials LMS North Carolina 39

Sequence Consulting

SEPTEMBER 3, 2024

1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.

Survey 134

Survey Revenue Member Engagement Innovation 134

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Creating and running outstanding campaigns. Keep learning! Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

JUNE 14, 2024

Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Membership app. More info/register. Host: Sidecar Speaker: Thomas Altman, Co-Founder, Tasio Tue 6/18 at 12 p.m.

Arlington 264

Arlington Revenue Leadership Strategy 264

WBT Systems

FEBRUARY 28, 2017

This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace. Lifelong Learning is Becoming an Economic Imperative.

Education 150

Education Mooc Certificate LMS 150

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16. Here’s some tips on how you can do the same. A Broader Trend.

Revenue 74

Revenue Certificate millennials Education 74

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Hubb.

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Puerto Rico Montana Revenue Education 370

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Recruiting 150

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Check out this real example to learn how a targeted marketing plan increased one association’s education revenue by 32 percent, or $57,000.

Communications 287

Communications Tips Member Engagement Tools 287

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

Report 73

Report Marketing Recruitment Recruiting 73

Reid All About it

SEPTEMBER 13, 2019

The weekly list of free educational events and resources for the association community… The Albright-Knox Art Gallery is cool again , says Buffalo News reporter Colin Dabkowski. What percentage of your education revenue comes from selling professional development to nonmembers? It’s not just Millennials.

DC 34

DC Washington Revenue Review 34

Reid All About it

OCTOBER 7, 2016

In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Host: Association CareerHQ and Millennial Week DC. More info/register.

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Mooc Certificate DC millennials 212

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

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Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

Certificate 100

Certificate Revenue System millennials 100

Reid All About it

AUGUST 23, 2019

This is a must-read report for me as the results and insights shared in the first study were both interesting and illuminating. According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Dan Lautman, DelCor ). More info/register.

millennials 37

millennials Member Engagement Tools Education 37

WBT Systems

MAY 15, 2018

Everyone sees the revenue potential in providing online education to corporate customers. Forbes reports that “Coursera has about 500 corporate customers today, up from 30 last year, with bookings growth of 400 percent, compared to 70 percent growth among Coursera’s paying users overall.”. Revenue growth.

Education 155

Education Mooc Course Revenue 155

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Nimble AMS

DECEMBER 7, 2023

The usage of, and interest in career advancement help is highest among Gen Z and Millennials. Those who have used it report higher loyalty metrics. 52% of members who use their online community report a strong sense of connection versus those who don’t (20%).

Tips 105

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Strategy Video Education 195

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Value proposition.

LMS 264

LMS Leadership Strategy Recruitment 264

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Learn methods to create value formulas and metrics that define, measure and report success. Quick, change everything about your educational programs because these young folks are soooo different.

Chicago 170

Chicago DC Washington Content 170

Associations Now

JANUARY 7, 2020

For instance, Fast Company recently reported that Facebook engagement is declining, whereas TikTok engagement is growing quickly, especially with millennials and members of Gen Z. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity. How might you use TikTok to engage members?

Member Engagement 96

Member Engagement Social Media Revenue millennials 96

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. Attend as many or as few sessions as you wish—sessions described below.

Strategy 281

Strategy Video Technology Education 281

Reid All About it

OCTOBER 21, 2016

Data from the survey will form the basis of a report Tagoras will release in the coming months. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Please participate – the size or budget of your association doesn’t matter. 1 CAE credit. More info/register.

Survey 150

Survey Louisville DC Maryland 150

Sequence Consulting

SEPTEMBER 3, 2024

1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.

Survey 72

Survey Revenue Member Engagement Innovation 72

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130