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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

Minnesota 170
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Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment

Associations Now

Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. The post Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment appeared first on Associations Now.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter? Post your comments below.

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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Can you pinpoint your associations competitive advantage(s)?

DC 258
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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

Minnesota 121
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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This, in turn, increases recruitment and retention numbers. Increase member participation when conducting member surveys. with a simple three-step process. >>

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Industry veteran tapped as new general manager of Mayo Civic Center in Rochester, Minnesota

Event Industry News

ASM Global, the world’s leading producer of entertainment experiences and operator of the Mayo Civic Center in Rochester, Minnesota, today announced the appointment of Paul Jansen as the facility’s new General Manager. Jansen brings over 25 years of facility management and event execution experience to the Mayo Civic Center.