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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Crafting newsletters that people want to read.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Awards program. CAE, Senior Consultant, McKinley Advisors Tue 11/19 at 1 p.m.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. 1 CAE credit. More info/register. 1 CAE credit.
WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. This is a pledge everyone should repeat upon starting work each day.
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue.
WBT Systems suggests associations offer training in these seven skills for managing remote teams. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Managing remote teams. Fractional CIOs. 1 CAE credit.
WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.
Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Strategies for Effective Annual Board Planning Learn how your board can achieve a stellar planning system that accounts for inevitable unknowns.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. A course or a workshop?
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.
WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Memorable virtual gatherings. 1 CAE credit.
WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. Virtual conference attendee’s attention.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
They’ll already have the system experience to design and launch your website quickly. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. Associations frequently rely on their annual conference or chapter events to increase participation and bring in revenue.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead.
Host the post-conference learning experience on your association’s learning management system (LMS) so you can take advantage of its tools and introduce attendees to other learning programs. Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings.
What to do, what to do… WBT Systems has a suggestion for you: get your learning on. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Some of us get to take time off during the holidays.
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue . Create Membership Profiles & Develop Career Paths .
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: Professionals for Association Revenue Wed 9/27 at 2 p.m. Credentialing support.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue.
Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. Who participates in this survey?
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. Learning business. But do you?
If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. 25 Ways to Take Your Newsletter to the Next Level. The changes that the last two years have brought on our association sector are systemic, structural, and permanent.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association. They then promoted that content to unengaged members with similar profiles.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.
Events, trade shows and conferences account for the single largest amount of marketing spend, and we are excited to continue helping marketing teams and exhibitors maximize return and accelerate revenue from this unique channel.”. Chris Wickson. Co-Founder Akkroo, GM of Events Integrate. Planning your 2020 events calendar? Areas of interest.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
The ease of use of the new system has also enabled Dennis to get its event websites up and running much earlier than previous years, thereby increasing the sales window and taking pressure off the events management team. The improved user journey contributed to increased ticket revenue year-on-year, in particular for our Cyclist Track Days.”.
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.
Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.
When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events.
WBT Systems explains why and how to help industry partners get the most value out of their membership. Host: Professionals for Association Revenue Facilitator: Sean Soth, Founder and Leadership Advisory Board Chair of Professionals for Association Revenue Wed 2/8 at 11 a.m. Hybrid workplace worries. . More info/register.
Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. 15 Ways to Take Your Newsletter to the Next Level. Quick hits.
WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Newsletter engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Education marketing/sales. Tue 10/4 at 11 a.m.
Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels. Content marketing. We meet on the first Friday of each month.
Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. Only the paid program provides a system or step-by-step roadmap for learning new skills or knowledge—the How. Paid content is more specific and advanced.
WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement.
Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. A Fresh Approach to Non-Dues Revenue. You can easily imagine the eventual impact of these tools. How might your association use AI tools?
There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms.
Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) When members are doing something cool in your community, give them a shoutout in your newsletters and social media.
WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Your Next AMS: Build versus Buy Selection experts will dissect the age-old question of whether to build or buy your next association management system. Granted, because of their job, some aren’t your target market, but many are.
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