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Ringing the Bell for Member Engagement

YourMembership

Being in Philadelphia I couldn’t help but think of the Liberty Bell as an analogy for the challenge of driving member engagement. If you have some ideas or strategies you would like to share, drop me a line.

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The 1 thing you can learn from Gritty

Association Success

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. That being creative with your marketing strategy is a great way to gain followers, increase engagement and really show your organization’s personality. What can associations learn from Gritty?

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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. Recent reports suggest that efforts to diversify boards are wobbling. Addressing the issue requires intentionality—and a conversation about what intentionality means.

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Bus Tour Aims to Raise Awareness of Effects of Childhood Trauma

Associations Now

The Campaign to Heal Childhood Trauma tour, which will begin at ATTACh’s headquarters in Minneapolis on November 10 and end in Washington, DC, on November 15, will also make stops in Chicago, Boston, and Philadelphia on the way.

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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Philadelphia has been one of the more challenging areas for recruitment, so trying something very different here might seem less risky.

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Five Millennial-Friendly Benefits to Offer Your Team

Associations Now

A piece in the Philadelphia Inquirer noted how this workplace trend was growing , with many organizations putting in a rule where people could dress however they liked, as long as they weren’t taking part in a client meeting. Should your staffers have the freedom to wear a pair of jeans in the office just because the day ends in “y”?

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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

Associations can similarly use AI and marketing technologies to analyze their current strategies, understand member needs, and predict future trends. Not a bad lesson for a snowy day outside Philadelphia. Teams use data and technology to understand their weaknesses and strategize for future games. This is where opportunity awaits us.

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