How to Write and Distribute a Nonprofit Press Release
Wild Apricot
NOVEMBER 6, 2020
Looking to write a nonprofit press release and aren't sure where to start? Here's everything you need to know + examples and a free template.
Press Release Related Topics 
Reviving the Press Release
Wild Apricot
MARCH 12, 2012
Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings.
Press Release 
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Unlocking AI’s potential in PR: press release optimization and predictive analytics
The Association 100
JULY 7, 2024
In this first installment , I dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. Press Release Optimization for SEO – I discuss how AI tools can suggest effective keywords, offer SEO formatting tips and customize press releases for different audiences.
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130 How Associations Can Get Media Traction with Press Releases
Associations Now
JULY 20, 2017
Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “
Writing a Press Release for Associations
GrowthZone
FEBRUARY 7, 2018
The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.
Learning from the ‘Netflix Diet.’
YourMembership
JUNE 13, 2017
The wildly popular internet brand with more than 100 million members in more than 190 countries recently published a press release about its global audience’s viewing habits. Can Netflix viewer data support our education plans? That audience enjoys more than 125 million hours of television shows and movies every single day.
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Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus
Higher Logic
MARCH 12, 2020
We issued an official press release today sharing our solution (available in full here ). With the technology available to you, you can turn a difficult situation into a truly energizing and impactful event for your attendees. To make this a reality, we’re stepping in to help.
Higher Logic Acquires Informz and Real Magnet
Higher Logic
OCTOBER 16, 2017
Read more about the acquisition in our press release. We’ve acquired four companies this year, and that growth results in a 3.5X increase in revenue, customers, and employees. Our headcount went from 206 to 342 employees, and now we have a combined 2,600 customers. Capture the experience, measure the outcomes.
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187 How (and why) to Write an Association Press Release
GrowthZone
JUNE 27, 2017
The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). Post the release on your website.
Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities
Higher Logic
FEBRUARY 16, 2017
Read more about the acquisition in our press release. For those who aren’t familiar with Kavi, they’re an online collaboration company that offers the premier solution for managing the development of standards and specifications. We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform.
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Celebrating excellence in association communications
The Association 100
DECEMBER 15, 2024
Read the press release for details on our winners: AAMFT, Tennessee Concrete Association, BSA | The Software Alliance, ASCE, Muscular Dystrophy Association, NALP, Sea Tow Foundation and the American Medical Association. Their remarkable work underscores the critical role of communication in driving impact.
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Blogging Elsewhere: Winter 2011
Reid All About it
FEBRUARY 8, 2011
Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Read more…. The Power of Personal Learning Networks.
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You’ve Got to Read This: August 23, 2011
Reid All About it
AUGUST 23, 2011
Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release.
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Free Non-profit Webinar Round-up for November
Wild Apricot
OCTOBER 19, 2011
Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars.
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You’ve Got to Read This: October 11, 2011
Reid All About it
OCTOBER 11, 2011
Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily. Megan Yarbrough at M+R Research Labs shares tips for thoughtful and effective live-tweeting from an event.
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Big Data, Acres of Diamonds and more
Wild Apricot
OCTOBER 5, 2012
Here are some of the fresh links we've bookmarked on Apricot Jam this week: Big Data Without Defining Success First is a Big Mistake; Finding Your Organization's Acres of Diamonds and 8 Principles for Writing a Nonprofit Press Release.
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Membership Management Software News: YourMembership.com and Affiniscape Combine
YourMembership
DECEMBER 7, 2012
To learn more about this exciting time, please read our recent press release. Read more. ) The post Membership Management Software News: YourMembership.com and Affiniscape Combine appeared first on YourMembership.com.
IDDBA's App Launch [Press Release]
Clowder
JANUARY 24, 2022
The International Dairy Deli Bakery Association (IDDBA) is excited to add another member benefit to the Association’s portfolio of benefits.
2021 AMG Scholarship Winners Press Release
AMG
JULY 22, 2021
Association Management Group (AMG) - Carolinas Announces Winners in 2nd Annual Scholarship Program HOA Management Company Servicing the Carolinas Awards Four College/University Scholarships to Community Members (Greensboro, NC) July 22, 2021 – Association Management Group (AMG), a leading professional community association management company in the (..)
Managing negative publicity: Effective crisis communication strategies
The Association 100
APRIL 21, 2024
Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Stick to the facts – Provide accurate information to maintain credibility and trust. Follow these steps to stay ahead of the narrative and effectively navigate challenges.
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Future-proof your comms: 5 AI strategies for associations
The Association 100
MARCH 24, 2024
From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast. In this video , I delve into how artificial intelligence can transform association PR and communications strategies.
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AI strategies to boost your association’s PR efforts: highlights from O&U’s open mic Q&A
The Association 100
JULY 7, 2024
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.
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Association Marketing: 4 Ways to Promote Your Professional Association Wins
Virtual
SEPTEMBER 26, 2013
Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Increasingly, people are getting their news online.
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Thanks For Playing: What I'm Reading
Thanks For Playing
JULY 11, 2012
Do you do press releases? Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ?
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Industry Hiring Managers: Reach & Recruit Only the Best Candidates
YourMembership
JULY 14, 2016
Read the press release to learn more. Some of these new YM partners consist of the American Psychological Association (APA), American Academy of PAs (AAPA) and American Bar Association (ABA). YM enables them to collaborate and become the recognized industry leader to match talent with jobs.
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150 You’ve Got to Read This: August 16, 2011
Reid All About it
AUGUST 16, 2011
After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves. …The content people are sharing, unsurprisingly, is the content they are consuming.”. Ian Greenleigh laments the state of company websites in Quit Blogging Like a Tech Company at Dare to Comment.
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Super Lessons
Virtual
FEBRUARY 13, 2017
Surely everyone’s read our press release.” And whether that’s the final moment of a meeting, the final step before a certification program is launched, or the final implementation of a marketing campaign, the lesson applies here. For example, I’ve often seen organizations launch programs then move on.
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Bipartisan Legislation Introduced to Expand Charitable Deduction
Associations Now
MARCH 2, 2023
Our families, our churches and other nonprofits are the first and most important safety net for the most vulnerable in our communities,” Lankford said in a press release. In Delaware and across our nation, we’ve always stepped up in extraordinary ways to meet the needs of our communities,” Coons said in a press release.
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World Health Organization Publishes Coronavirus Event-Planning Guide
Associations Now
FEBRUARY 27, 2020
“While the NAB stands firm in its commitment to hold the convention as planned, the health and safety of attendees and participants are NAB’s top priority,” the organization said in a press release. “To What additional precautions has your association taken related to participant health and safety due to coronavirus?
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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO
Higher Logic
AUGUST 15, 2018
Check out our official announcement in this press release. I’m taking on a new role as executive chairman , and I’d like to introduce you to Kevin Boyce, who is taking over as our new CEO and a board member, effective August 27. The Right Combination for Success: People and Structure.
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Nurses Group Creates Advocacy Initiative
Associations Now
NOVEMBER 26, 2024
The Nurses Action Society, announced November 13 , is “designed to empower the association’s members to engage with federal officials and advance the public policy priorities of the nursing profession,” according to a press release.
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119 Nonprofits That Stray Off Course
Reid All About it
DECEMBER 16, 2010
A press release from the American Beverage Institute (ABI) , admittedly a biased onlooker, provides some ugly numbers – a decline in revenue and spending on community programs, while salaries increased. My second example of a group that may have lost its way: Mothers Against Drunk Driving (MADD).
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IMEX America picks Swapcard
AssociationChat
MARCH 24, 2021
[ Read full press release ]. Swapcard has partnered with IMEX Group, the premier global organizer for the business events community, to deliver a new portfolio of digital experiences for the global meetings and events industry.
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Association Brain Food: 8.9.24
Reid All About it
AUGUST 9, 2024
Think Like a Reporter: How to Make Your Press Release Enticing Using examples from nationally award-winning campaigns, learn how to find story angles that your press release readers will love and that editors won’t want to pass up. More info/register.
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Five Habits of Effective Business Writers
Higher Logic
JUNE 27, 2016
This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Do these things – and do them consistently – and the quality of your writing projects will increase, even as you produce them more time-efficiently. Plan effectively with a fat outline.
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What’s new in TopClass LMS version 10?
WBT Systems
AUGUST 16, 2016
As noted by our CTO Linda Bowers in the press release announcing the availability of TopClass 10 , we really enjoyed working with our clients and we are so grateful to our wonderful user community for taking the time to provide their experience and insight.
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2015 Association Management Trends and Important News from YM
YourMembership
JANUARY 8, 2015
As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
Building Personas: Defining Your Audience
Higher Logic
FEBRUARY 8, 2018
Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?
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How to Write a Proclamation for Industry Support
GrowthZone
SEPTEMBER 7, 2020
Promote Post the photo on your website and social media as well as distribute a press release. If this isn’t possible, ask the official if they can provide a photo of the signing. How to Write a Proclamation. Start with a basic title, which explains the proclamation. Write Reasoning Statements.
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Venues and Destinations Use Virtual Planning Tools for Clients
Associations Now
APRIL 9, 2020
“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau.
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AMS News: Fonteva Acquired by Togetherwork
AssociationChat
FEBRUARY 10, 2021
Read the full press release. The combination of Togetherwork’s resources and product capabilities, particularly in payments, will be a huge win for our customers, our partners, and our employees.”. Association Chat has requested an interview to discuss this new development and will post the date for the interview once confirmed!
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We Could Not Be More Proud!
Velvet Chainsaw
OCTOBER 21, 2021
Read the full press release , and for more event and registration info, visit the EIC Web site. Proudly, The VCC Team: Betsy, Bill, Lisa, Michele and Sarah. The post We Could Not Be More Proud! appeared first on Velvet Chainsaw.
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98 How a Major Corporation Crowdsources Product Innovation (And How You Can Too)
Higher Logic
JANUARY 9, 2018
They published articles on their dedicated news site, news.starbucks.com , and put out press releases so customers knew they were releasing a better product – and because it was their idea. Did Starbucks quietly add coconut milk and almondmilk to their menu? Of course not.
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180 5 Ways to Find Low-Cost Association Conference Speakers
GrowthZone
OCTOBER 30, 2017
press releases, logos on your site, social media promotion, email marketing, etc.). Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. Consider what incentives can you offer to encourage them to speak pro-bono (e.g., Source: Miranda Brookins, Demand Media.
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