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Building Personas: Defining Your Audience

Higher Logic

Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events.

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Social Media Strategies for Event Promotion Social media is a great way to connect directly with your potential attendees.

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Association Brain Food: 9.13.24

Reid All About it

The weekly list of free educational events and resources for the association community… On my calendar. Peterson, Tenenbaum Law Group PLLC Are press releases still relevant? Explore innovative approaches to attract a diverse pool of volunteers, leveraging technology, social media, and community partnerships.

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

“This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

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Getting Started with a PR Plan

Nonprofit Marketing Guide

It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. This will help you define your tactics and determine whether you’ll be able to hire an outside resource, subscribe to a database or use a press release distribution service.