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Unlocking AI’s potential in PR: press release optimization and predictive analytics

The Association 100

In this first installment , I dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. Press Release Optimization for SEO – I discuss how AI tools can suggest effective keywords, offer SEO formatting tips and customize press releases for different audiences.

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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Press releases can have other uses beyond getting your story covered in the local newspaper.

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Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

We issued an official press release today sharing our solution (available in full here ). With tools you may already have access to, like Zoom or GoToMeeting, you can host a live event. With the technology available to you, you can turn a difficult situation into a truly energizing and impactful event for your attendees.

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Nurses Group Creates Advocacy Initiative

Associations Now

The Nurses Action Society, announced November 13 , is “designed to empower the association’s members to engage with federal officials and advance the public policy priorities of the nursing profession,” according to a press release. The post Nurses Group Creates Advocacy Initiative appeared first on Associations Now.

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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our press release. Workspace, Kavi’s Powerful Collaboration Tool.

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Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

Recognizing that these steps still need to happen for clients with meetings planned for the months ahead, many venues and destinations are relying on virtual planning tools to help get the job done. Hotels are also embracing virtual planning tools. Among them: venue tours and site visits. Please share in the comments.

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