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In this first installment , I dive into two transformative areas: optimizing pressreleases for SEO and leveraging predictive analytics to refine your PR strategy. PressRelease Optimization for SEO – I discuss how AI tools can suggest effective keywords, offer SEO formatting tips and customize pressreleases for different audiences.
Here are six tips associations can use when writing and sending out pressreleases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed pressreleases. Pressrelease titles should be relatively short,” Kane said. Release at an odd time. “
Many communicators overvalue the importance of pressreleases. Yes, a pressrelease is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Pressreleases can have other uses beyond getting your story covered in the local newspaper.
We issued an official pressrelease today sharing our solution (available in full here ). With tools you may already have access to, like Zoom or GoToMeeting, you can host a live event. With the technology available to you, you can turn a difficult situation into a truly energizing and impactful event for your attendees.
The Nurses Action Society, announced November 13 , is “designed to empower the association’s members to engage with federal officials and advance the public policy priorities of the nursing profession,” according to a pressrelease. The post Nurses Group Creates Advocacy Initiative appeared first on Associations Now.
We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our pressrelease. Workspace, Kavi’s Powerful Collaboration Tool.
Recognizing that these steps still need to happen for clients with meetings planned for the months ahead, many venues and destinations are relying on virtual planning tools to help get the job done. Hotels are also embracing virtual planning tools. Among them: venue tours and site visits. Please share in the comments.
By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a pressrelease. When you think of a tool you want people to use, its got to be as easy as possible,” he said.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
The International Air Transport Association (IATA) recently announced a new virtual reality training tool for ground operations employees at airports. The post IATA Aims for the Ground With New VR Training Tools appeared first on Associations Now. Curious what they came up with? Check out the video above.
As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments. What this tool allows you to do is … know up front before you hire them what type of training investment you’re going to want to do to bring them on board,” he continued.
This advice applies whether you’re writing reports, blog posts, or pressreleases – anything that requires planning and reviews from others. And insist that all reviews use the markup features of tools like Microsoft Word and Google Docs. Plan effectively with a fat outline. Before you write, you must prepare and do research.
Based on the feedback we received, we were able to build a solution incorporating their feedback that extends the existing social learning features of TopClass LMS, is relevant to association learning needs, and provides useful, accessible tools for learning administrators.
Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. build ships?
pressreleases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. Source: Miranda Brookins, Demand Media.
Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. There’s no secret as to how they were so successful, either. Starbucks followed a few best practices that you can implement using your own customer community. Of course not.
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Blog or pressrelease? Lunch provided. 1 CAE credit. Location: Rosemont IL.
Tools and templates that will lay out your campaigns and help you organize your budget to make the best possible use of every dollar will help tremendously. You will also want to produce pressreleases. Know what campaigns need to launch before, during, and after your event. Let’s examine these options more closely.
Last summer, MIT researchers advised not relying on AI detection tools to determine whether someone used ChatGPT because of false positives. But many companies still think these tools work. Hear insights, real-world examples, and tools that help you become more effective at self-promotion for career advancement and enhancement.
A total of 25 signatories—including development nonprofit Bioversity International, think tank European Partners for the Environment (EPE), investment firm Simply Ethical, and decentralized banking platform UnitedCoin—have signed on to partner with the foundation to get the tool off the ground over the next year.
“The goal of the Connected Home over IP project is to simplify development for manufacturers and increase compatibility for consumers,” a pressrelease on the Apple website states. The project is built around a shared belief that smart home devices should be secure, reliable, and seamless to use.”.
. “At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a pressrelease.
While tradeshows, conventions, and other event types may not have changed format much over the years, the tools to maximize their impact certainly have, and I think the need for better and more actionable data will continue to drive the technological developments in the year ahead.”. For example, at IAEE’s Expo!
With just a little digging—using the tools and resources I will share in this blog—you will be able to get a picture of who donates to a particular nonprofit. Web sites for foundations and corporate funders: Many foundations and corporate funders list their recent grantees in a pressrelease or “honor roll” of donors.
Skills training and development programs help provide people with the tools and resources they need to succeed in our economy,” Klobuchar said in a pressrelease. “By Every high school student in America needs to know that you don’t necessarily have to go to college to have a great career,” Braun said in a pressrelease. “By
On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. Checklists , to help other staff help you, e.g. a checklist for drafting an email newsletter or a pressrelease. Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t?
Tactics are the tools you use to pursue the objectives associated with your strategy. Earned media, PR, pressreleases and other forms of media relations. Problem-solving tools, calculators and other interactive ways to help people make better decisions. Today, let’s complete the list by talking about tactics.
After the uprisings in response to George Floyd’s murder, Candid relaunched our special issue site on funding for racial equity and added features including a searchable mapping tool. We began tracking grants and pledges based on pressreleases and public announcements to tell a real-time story. . a major part of the?recent
In this blog, I will first explain how Candid currently harnesses the power of AI technologies in our data and tools. Can this tool help people arrive at a deeper understanding of how Candid’s data can support their success? We strive to improve the AI-supported tools we build at Candid, and we rely on feedback from our users.
The Association Forum of Chicagoland says that its new InSight EZ tool can help its members compare technology and meetings practices using targeted data. That’s the idea behind InSight EZ , a new benchmarking toolreleased by the Association Forum of Chicagoland this week. More details: So how does it work?
Many software companies today use a tool like Gainsight for insights into customer satisfaction and the likelihood of churn. In the last section, we looked at using community data , but it’s important to think of community as more than just a sales or marketing tool. For Customer Success.
If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock pressreleases and workshopping it internally.
“Education institutions, associations, and employers all play critical roles in assessing and certifying skills and abilities,” Credly CEO Jonathan Finkelstein said in a pressrelease. Digital credentials convert these verified competencies into a portable currency, which unlocks opportunities and illuminates career pathways.
Dunn, Sesame Workshop’s president and CEO, in a pressrelease. Livestreaming can be a useful tool for meetings. Throughout his unparalleled career, Caroll Spinney gave something truly special to the world. With deepest admiration, Sesame Workshop is proud to carry his legacy—and his beloved characters—into the future.”.
2] Sometimes the language used in a corporation’s pledge announcement doesn’t include specifics but instead speaks to a general goal (such as “increasing racial equity” or “providing equitable access to tools”). . Mastercard ) or issuing periodic pressreleases announcing aggregate funding to groups of nonprofits (e.g.,
Facebook hopes this new tool will help nonprofits use its immense global network of 1.01 “We’ve seen from our community that when people take action, lives are changed,” Naomi Gleit, Facebook’s VP of product management, wrote in a pressrelease. billion daily users to make a positive impact on the world.
“Parents are a powerful force for change in schools and can help bring together school staff and community partners to create healthier learning environments for students,” AFHK CEO Rob Bisceglie said in a pressrelease.
“The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a pressrelease. “We She explained the chats have also helped boost participation in that closed group.
Entering and winning awards can be a powerful marketing tool. In our experience from helping companies, the tendency is for people to shoe horn text in from pressreleases or marketing materials – try to tailor your information and really answer the question in the best way you can. Good luck if you enter!
And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future. And of course, with friendly reminders to stop chatting and get to the next session,” said HFTP CEO Frank Wolfe, CAE, in a pressrelease. Let us know in the comments.
Modern email writers should adopt some of the blogger's tools, including using graphics, bullets, and subheads for skimmability. How would you adjust a traditional pressrelease approach to be more effective and impactful? Blog titles and email subject lines both should be clear and get directly to the point.
Some key takeaways are that Facebook’s portion of online sharing grew by 33% in 2010 alone and web users are embracing more tools such as AddThis (now installed on more than 7 million domains). Build in Tools for Sharing. Include sharing tools in web templates (e.g. Give pages unique URLs that can be shared.
Paul Richardson, Vividink MD, explained, “The Save Your Business Kit is not an offer of free help or generic advice, it’s a stripped-to-the bone combination of tools and content at cost prices, offering event businesses a structured marketing approach to survive and emerge from the Covid crisis.
Hootsuite shows you How to Create a Social Media Posting Schedule (Free Template and Tools). May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. And finally, for those of you processing a lot of different emotions (so all of us) find out How to Power Pivot Now! (6 6 Steps Inside!).
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