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The 3 Things Your Next Pricing Survey Must Have

Aaron Wolowiec

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

Price 208
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Findings of 2022 Non-Profit Survey on Value Proposition

Aaron Wolowiec

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

Survey 246
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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you.

Price 124
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172
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The Pricing Predicament

Mary Byers

There is an art and science to pricing. I prefer steady, incremental increases–as does pricing expert Dr. Michael Tatonetti, author of the new book, Pricing for Associations. Does your association have a pricing strategy? How do I know? Overpricing chases away potential members and lowers retention.

Price 130
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10 Tips to Get Analytically Ready for 2025

Association Analytics

Center the Member Voice Implement systematic feedback collection through CSAT surveys, Net Promoter Scores, and community monitoring. The voice isn’t just words and surveys, but take it all into account. People want to tell you waht they want, and their actions speak louder than their words.

Tips 169
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Offer member and non-member pricing. It’s human nature—the ego at work. Membership numbers look good.

Survey 150