Association Analytics

JUNE 2, 2021

Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Are your sales seasonal?

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Products Analysis Price Revenue 282

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Aaron Wolowiec

APRIL 2, 2021

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization.

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Revenue Products Organization 246

Association Analytics

JUNE 17, 2021

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data?

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

JANUARY 31, 2025

She shares the calculations every association must make about programs, products, and services. Im happy to feature it as long as its not product-centric. Business Growth Hacking Lab To grow your membership and non-dues revenue to the next level, what changes must be made in marketing, tech, people, and business development?

Arlington 258

Arlington Revenue Education Social Media 258

Reid All About it

OCTOBER 11, 2024

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Membership value. Good humans. Member engagement.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Spark Consulting

DECEMBER 4, 2024

Whether you’re planning for the future, navigating technological shifts, or rethinking member engagement, this journal has been designed to spark ideas and provide practical guidance.

Innovation 195

Innovation Revenue Member Engagement Tools 195

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169

Revenue Case Study Milwaukee Price 169

Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Fri 3/7 at 12 p.m.*

DC 258

DC Education Arlington Case Study 258

Reid All About it

FEBRUARY 7, 2025

Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Microlearning. Fri 2/7 at 12:30 p.m.*

Chicago 275

Chicago Revenue Education Member Engagement 275

Spark Consulting

DECEMBER 11, 2024

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.

Revenue 195

Revenue Education Survey Marketing 195

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Use your data to optimize people and products.

Revenue 169

Revenue Products Discount Course 169

Reid All About it

JANUARY 17, 2025

Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Im happy to feature it as long as its not product-centric. Team messaging.

Education 264

Education Content Tools Strategy 264

Reid All About it

NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. I’m happy to feature it as long as it’s not too product-centric. Fri 11/1 at 1 p.m. More info/register. . Location: Arlington VA. . –

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. I’m happy to feature it as long as it’s not too product-centric. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services.

Certificate 264

Certificate Committee Education DC 264

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Revenue 169

Revenue Products How To Member Engagement 169

Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. If your associations pricing stays stagnant, you risk losing relevance and revenue. Why are regular pricing reviews essential? Here are four key factors: 1.

Price 116

Price Strategy Committee Review 116

Reid All About it

OCTOBER 25, 2024

I’m happy to feature it as long as it’s not too product-centric. Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Fri 10/25 at 1 p.m.* – Tech or Treat? Host: Impexium Thu 10/31 at 2 p.m. – More info/register. .

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

DECEMBER 20, 2024

James Young at Product Community provides a primer on bite-sized learning , including its attributes, forms, pros and cons, and examples of how members use it. Im happy to feature it as long as its not too product-centric. Tori Miller Liu and Meredith Ellison shared a list of software used by 83 small-staff associations. 1 CAE credit.

Certificate 286

Certificate Arlington Price Education 286

Nimble AMS

DECEMBER 18, 2024

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue?

Discount 102

Discount Price Revenue Tips 102

Nimble AMS

NOVEMBER 17, 2024

Are you looking for strategies to drive revenue to your association? Rather than reducing product costs and increasing sales, you could reconsider your organization’s pricing strategy. Choosing the right pricing strategy for your association’s services and products can offer powerful results.

Price 117

Price Cost Products Strategy 117

Reid All About it

FEBRUARY 21, 2025

Im happy to feature it as long as its not product-centric. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). Host: James Young, founder, Product Community Thu 2/27 at 11:30 a.m. More info/register. More info/register.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual conference success stories. More info/register.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JULY 31, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JUNE 25, 2021

I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Host: Professionals for Association Revenue. Presenter: Melissa Lagowski, Big Buzz Idea Group.

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LMS Revenue Tips Strategy 361

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Im happy to feature it as long as its not too product-centric. Young, PhD, Founder & Chief Learning Officer, The Product Community Tue 12/10 at 12 p.m.

Content 213

Content Strategy Revenue Education 213

EventMobi: Association Events

MAY 1, 2024

Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. Is this product designed for association events like mine?

Technology 264

Technology How To Case Study Price 264

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.

LMS 270

LMS Revenue Certificate Content 270

Event Industry News

APRIL 16, 2024

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

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Revenue Leadership Team Recruitment 116

Association Analytics

JANUARY 29, 2024

Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations. What can you do with membership predictions? Use your new crystal ball to help build your mid- and end-of-year strategies.

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Revenue Strategy Tools Examples 315

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Host: UST Education Speaker: Jay S. Daughtry, M.Ed.,

Revenue 281

Revenue Education Innovation Tools 281

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” I’m happy to feature it as long as it’s not too product-centric. Next gen membership #2. More info/register.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. I’m happy to feature it as long as it’s not too product-centric.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.

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Revenue Leadership Strategy Las Vegas 322

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Senior Product Marketing Manager, Community Brands. More info/register. Fri 6/18 at 12 p.m. – EventTech Chat.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JULY 24, 2020

I’ll be happy to feature it as long as it’s not too product-centric. While many organizations are aware of the learning sciences needed to propel their lifelong learning programs forward, they are unsure how to turn these great ideas into products that make professional learning better and into profitable products. Host: Cvent.

Revenue 259

Revenue Montana Case Study Education 259