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Try Before You Buy

Spark Consulting

Free samples are a time-honored tradition at bakeries. You walk in and there, on the counter, are bite-sized samples of some of the wares available for sale. So far, their recruitment plan has mostly been for the membership director to call CEOs of nonmember organizations and ask them to join. Associations can do the same thing.

Sample 195
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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. 4 types of sample e-learning programs.

Sample 150
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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Association Brain Food: 2.21.25

Reid All About it

The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Trade show floor decisions. More info/register.

Arlington 258
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

Sample 150
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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

Sample 150