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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). CAE credit.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams.
Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Learn how to foster cross-departmental collaboration to create new revenue opportunities. Liz Willits , Content Phenom How to raise readers, in 35 steps.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Association media. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Education revenue. Do you use all the data you collect? Are you feeling a bit sheepish right now? Mobile engagement strategy. 1 CAE credit.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Sponsored ads on socialmedia. Comment below!
Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
But much like socialmedia and the web before it, AI offers a path for associations to serve members more thoughtfully and efficiently down the line. This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Adapting to AI.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
The weekly list of free educational events and resources for the association community… Virtual association survey. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. We will cover options for websites, socialmedia, email, and how intense focus may be the best tool you have. More info/register.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
Introduction Repurposing your continuing education content is a fantastic way to save time, reach more learners, and drive non-dues revenue. Make it easy for your learners to digest content by creating nano courses, quick videos, or socialmedia content to boost engagement. When should you repurpose content at your organization?
The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. Online communities enable you to: Learn more about your customers’ needs.
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. Each answer they find they can record in a quiz or survey created within the platform. We see these tactics often, in all aspects of life. Daily Challenges. Start a Mentor Program.
Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Exhibitors. Virtual conference pricing. Presenter: Melissa Lagowski, Big Buzz Idea Group. Tue 6/29 at 2 p.m.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. 1 CAE credit. More info/register. 1 CAE credit.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Shapiro (moderator), executive editor, Northstar Meetings Group Fri 5/3 at 10 a.m. More info/register.
James Young at Product Community shares ten revenue-generating product ideas. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Product ideas. He doesn’t think of them as visionary, but some of them are new to me.
Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Some may want to find it in a print piece, while others want it on socialmedia.
In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” We did two successful socialmedia campaigns highlighting our members’ work during COVID.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From socialmedia and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.
Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.
And, unlike socialmedia channels, your association controls the app. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. A mobile app is a tangible reminder of membership value.
Event Surveys. After your event is complete, sending a post-event survey is an important tool to determine the success of your event. Most likely, not all your attendees will complete the survey. Did your attendees register through socialmedia or by responding to your email? Social Impact.
Some important reports that come to the top of my head include: Revenue reports. Sample eNewletters, email and socialmedia campaigns, print collateral, member surveys, and anything else you have! Revenue Share Agreements. Course/webinar registration numbers. Past board and committee reports. Other Documentation.
Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Make sure to customize surveys for each group mentioned above. True or false?
To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . If you can, survey members to discover what they need or common issues they have during their job search or quest for career development.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Five questions that probe your revenue-earning potential. Hear me out.
Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities. CMP credit. Host: Event MB.
January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , SocialMedia and Business Trends , YourMembership.com News. Provides a non-dues based form of revenue. The data contained in a benchmarking survey reminds your audience of the knowledge-base you possess and the value you bring to their lives.
Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. How to Make Event Revenue Appear with Digital Packages.
In fact, almost 90 percent of the nearly 200 associations that responded to Tagoras’ survey reported offering technology-enabled or technology-enhanced education for their members. Other key takeaways from the report: Socialmedia – Not surprisingly, associations use YouTube for education. Webinars continue to be the No.
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. Alltop SocialMedia.
Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.
An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, socialmedia usage and marketing budgets. Most associations reported their communications staff manages socialmedia accounts. Marketing General Inc.
Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use socialmedia and new technology to super-charge your advocacy efforts. If you register, take this quick LinkedIn poll and see his survey too. 1 CAE credit. More info/register. 1 CAE credit. More info/register.
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