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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. Perhaps it’s time to consider plan B, C, and D…

Process 246
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Stop guessing and start knowing

YourMembership

Take, for example, the United States Tennis Association who in recent months has been incorporating technology into every part of the tennis experience. We’ve gotten much more sophisticated in the data we can share with our sponsors,” USTA Chief Revenue Officer Lewis Sherr told CIO in February. “We Want to be ahead of the rest?

Virginia 170
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Association Brain Food Weekly: 11.20.20

Reid All About it

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder. Wed 11/25 at 8 a.m.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. 1 CAE credit. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States.

LMS 361
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Stop Selling Sponsorships Like Advertising

GrowthZone

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup). Perception.

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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. 16% decrease in CEOs who say they are “very confident” in revenue prospects for the next 12 months. Donna Orem. 436% increase in the number of CEOs who expect global economic growth to decline.

Survey 158
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How nonprofit boards can support a sustainable funding strategy 

Candid

Focus on one or two revenue categories A recent study by The Bridgespan Group , based on an analysis of the 297 nonprofit organizations founded in the United States since 1990 that have over $50 million in annual revenue, sheds some light on this question.

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