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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. Perhaps it’s time to consider plan B, C, and D…

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Stop guessing and start knowing

YourMembership

Take, for example, the United States Tennis Association who in recent months has been incorporating technology into every part of the tennis experience. We’ve gotten much more sophisticated in the data we can share with our sponsors,” USTA Chief Revenue Officer Lewis Sherr told CIO in February. “We Want to be ahead of the rest?

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Association Brain Food Weekly: 11.20.20

Reid All About it

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder. Wed 11/25 at 8 a.m.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. 1 CAE credit. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States.

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Stop Selling Sponsorships Like Advertising

GrowthZone

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup). Perception.

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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. 16% decrease in CEOs who say they are “very confident” in revenue prospects for the next 12 months. Donna Orem. 436% increase in the number of CEOs who expect global economic growth to decline.

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Disruptive Associations

Potomac Core

in the United States while economic performance in the rest of the world will be shaped by “volatility.” Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Disruptive Associations. Traditional . Disruptive Associations.

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