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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. Perhaps it’s time to consider plan B, C, and D…

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Association Brain Food: 1.19.24

Reid All About it

The United States of Associations The United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas. Host: Professionals for Association Revenue Speaker: Vern Schellenger, President and CEO of Contacts Count Wed 1/24 at 12 p.m.

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Association Brain Food: 1.12.24

Reid All About it

. – PAR GOAT Awards: Advancing Association Business Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit. More info/register.

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Stop Selling Sponsorships Like Advertising

GrowthZone

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup). Perception.

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Stop guessing and start knowing

YourMembership

Take, for example, the United States Tennis Association who in recent months has been incorporating technology into every part of the tennis experience. We’ve gotten much more sophisticated in the data we can share with our sponsors,” USTA Chief Revenue Officer Lewis Sherr told CIO in February. “We Want to be ahead of the rest?

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Startup Stories: National Black Brewers Association

Associations Now

The craft brewing business accounts for nearly a quarter of the $120 billion beer industry revenue in the U.S. “The launch of the National Black Brewers Association marks an important milestone for the beer industry,” said board member Celeste Beatty, the first Black female brewer in the United States.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. 1 CAE credit. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States.

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