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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. .
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
– Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? How do you solve this perennial challenge around engagement? More info/register. to 5:25 p.m.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. Why do content strategies fail —and what can you do about it? Are you feeling a bit sheepish right now? Coincidence?
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
Socialmedia continues to evolve, and if you want to leverage socialmedia for your organization, you need to be aware of the current trends for 2016. Here’s a closer look at some of the top 2016 socialmedia trends to watch throughout the year. Trend #1: Social Prospecting. Trend #2: Social Commerce.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
Without communication, both internally and externally, there’s no content, no strategy. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. In fact, only 6 percent reported having a communications strategy. you guessed it.
How does it fit into our strategy? Automate Content Creation AI tools can generate newsletters, blog posts, and socialmedia updates, saving valuable time for marketing teams. But before jumping on the AI bandwagon, its crucial to ask: Why are we using this tool? What problem does it solve?
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
You can do this by sending them surveys or asking at your events. Some survey takers might respond with what they think they should say instead of what they really believe or what actions they normally take. That’s why it’s also important to view behavioral data alongside survey data.
This GivingTuesday, you may want to try something a little different as part of your socialmediastrategy : Consider socialmedia sharing and engagement as a form of generosity. In this blog, we’ll dive into why socialmedia sharing is useful on GivingTuesday and a great way to encourage generosity.
New ideas, new inventions, new strategies, new operating plans. According to the survey, association innovation tends to focus around a few main areas: website and socialmedia; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). People change.
Socialmedia is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your socialstrategy a perfect fit for your audience. Everyone is in the social space, and your competition is not just other nonprofits but legions of businesses—small, medium, and large.”.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Host: National Institute for SocialMedia. Presenter: Tim Johnson, owner of Positive Light Media. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.
“What should I post on socialmedia?” Listen to any socialmedia guru and you will hear words like “engaging” and “shareable.” Instead of worrying about what makes a post engaging, find out what people want when they visit their social networks.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Energize your marketing automation strategy with these features. And crazily enough, almost 50 percent of survey respondents never use scoring tools.
July 15 is officially SocialMedia Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage socialmedia platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on socialmedia end up taking some sort of action: .
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. More info/register. 1 CAE credit. .
The weekly list of free educational events and resources for the association community… Virtual association survey. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. More info/register.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Association trends. The outlook for associations, as described in Marketing General Inc.’s
The finding comes from a survey conducted by the campaign #WeCreateExperiences, which is set to launch on 7 December. The survey results also revealed the strategy that would give businesses the most confidence in the safety of live events is on-site testing, with over 36% saying it would encourage them to run events in the short term.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
Freeman Vice President of Strategy Ken Holsinger attributed the age shift to a combination of more Baby Boomers entering retirement and growing interest among older millennials—now in their early 40s—in pursuing the networking and educational opportunities meetings offer. It’s now at the top. Email is not there,” he said. Will they come?
They range from other associations to employers or self-organizing groups on LinkedIn or other socialmedia platforms. There are HUUUGE tailwinds behind strategies that leverage community. Humans are social animals you cant stop us from congregating. We know membership strategy works. I mean more members.
In contrast, a nonprofit specializing in online sales might focus on its web presence and socialmedia outreach. After launching your product or service offerings, gather data by surveying customers and requesting reviews. This is essential for certain marketing strategies, like search engine optimization (SEO) for nonprofits.
Make it easy for your learners to digest content by creating nano courses, quick videos, or socialmedia content to boost engagement. Read our blog to learn more strategies to repurpose your learning content, reach more learners, and drive non-dues revenue. When should you repurpose content at your organization?
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.
When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. Test a variety of donor recognition strategies , including eCards, thank-you notes, socialmedia shoutouts, and appreciation events. Create a fundraising plan.
Socialmedia is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Loneliness.
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. While these strategies have certainly been proven to work, we wanted to share some other creative ways one of our clients is considering to get their audience to engage with their new LMS. .
Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. In this guide, we’ll explain what a survey response rate is and what makes a good return.
Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start. Exhibitors.
and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals.
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. How To Design a Digital Badge Strategy. It’s different now.
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