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Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Tools, technology, and coffee keep us running. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. OneNote is a digital notebook with nice organization tools, making it easy to cleanly jot down meeting notes or brainstorming ideas. Another similarity?
If youre not using socialmedia to generate new leads and opportunities for your business or organization, then youre missing out on the greatest single marketing tool at your disposal! From LinkedIn and Facebook to Instagram and X, socialmedia should be a well-formed and indispensable part of your marketing strategy.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. What strategies can you implement to close this engagement loop? Association AI. More info/register.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
Four Ways SocialMedia Can Add Muscle to Your Marketing SocialMedia – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use socialmedia.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.
Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.
Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving member engagement, and unlocking new insights. But before jumping on the AI bandwagon, its crucial to ask: Why are we using this tool? How does it fit into our strategy?
If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Use a common reporting tool so that everyone has access to a common set of metrics. Marketers will soon have even more tools at their disposal to make personalization more precise. You already know the answer.
You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Optimize your site and digital content for matching gift tools. Crowdfunding platforms let you customize your campaign page and link to matching gift search tools.
Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Let’s just do that.”.
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Luckily, there are digital tools designed specifically to help you through the process! Socialmedia platforms. Delegate tasks across leadership.
Creating a socialmediastrategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated socialmedia folks, or even teams of them. So, how can your nonprofit create a socialmediastrategy that you can sustain? In a year, what will success look like?
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. SocialMedia as a Search Engine. Here are those five trends.
In contrast, a nonprofit specializing in online sales might focus on its web presence and socialmedia outreach. You can counter this by employing robust inventory management tools. If your nonprofit accepts donations to stock products, your inventory management tool can help supporters schedule delivery windows.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Provide AI Training : Build AI confidence across your team through targeted training sessions on best practices and tools.
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
This GivingTuesday, you may want to try something a little different as part of your socialmediastrategy : Consider socialmedia sharing and engagement as a form of generosity. In this blog, we’ll dive into why socialmedia sharing is useful on GivingTuesday and a great way to encourage generosity.
From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Virtual Conferencing Tools. Put the “social” in socialmedia. 30 SocialMedia Post Ideas.
Now, he's head of Structure3C, a community strategy firm. With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, socialmedia, content creation, email marketing, and customer support. Follow Bill on LinkedIn. Matt Lawson.
Other options to consider are social and community listening. Social listening is when you search socialmedia channels for mentions of your association, products, events, hashtags, or even your industry at large. This proactive strategy will definitely help set your association apart in such a busy world!
Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Host: National Institute for SocialMedia. Presenter: Tim Johnson, owner of Positive Light Media. Creating visual content.
Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. with each tool to create smarter email newsletters. That’s where having good curation tools comes in handy. Now, back to those tools.
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! More info/register.
By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Solution : Invest in training and upskilling your team to ensure they are comfortable and confident with AI tools.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” What tools have worked/haven’t worked in capturing that information? Join an interactive discussion around diverse strategies for keeping all your IT projects running like a championship team. . –
Energize your marketing automation strategy with these features. This tool creates follow-up opportunities that have never been possible before. If you’re not using this tool, you’re missing out on an incredibly powerful data input that could help you act more intelligently, as you learn your audiences’ preferences. Retargeting.
Lets look at some of the things you can do to create a successful data management strategy, and most importantly, how building one can offer you a competitive advantage when it comes to planning and running your campaigns for the coming year! You cant manage data effectively if its spread across multiple systems, tools and platforms.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. The future of work. to 5:05 p.m.
With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! The right tools and strategies can increase overall member satisfaction and encourage them to renew. . How often are your members interacting with you on socialmedia? . Email open rate.
Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. A sophisticated socialmediastrategy. Analytics tools to measure your progress. If you’ve got the sinking feeling that your association fits in the latter category, don’t worry. .
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.
Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on socialmedia, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Dive into this process more fully with a free eBook.
But the right techniques, strategies, and approaches can not only help drive engagement while everyone’s in the room, but can potentially move the needle when everyone’s back at work. One strategy that could help break the ice? Of course, not all workshop formats are created equal. The name needs to be big,” Lathan says.
Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. We Already Have Similar Tools. It’s easy for your team to assume you already have community tools. Community management services.
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