Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

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United States Maryland Ohio Case Study 150

Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

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Strategy Social Media Discount Resources 169

Blue Sky eLearn

AUGUST 16, 2019

Produce a white paper or eBook. You can develop a full white paper that combines all of the blog posts or create an eBook that dives deeper into the subject or covers multiple webinars on similar topics. You can also use a blog post to summarize the webinar and link out to the recording and other relevant content.

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Content eBook Discount Revenue 197

Associations Now

APRIL 13, 2020

Here’s a three-pronged strategy. Establish a distribution strategy before you develop content. In its 2019 Content Management & Strategy Survey , the Content Marketing Institute found that 38 percent of organizations rarely or never publish content to new channels without having to hand-build each piece.

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Content Strategy Survey Video 113

Reid All About it

JANUARY 22, 2015

I’m also helping them with case studies, white papers, tip sheets and articles. And now for my exciting news: I just signed a contract with a publisher to write a book about strategies for living in small spaces. This opportunity fell into my lap, or, more accurately, into my inbox.

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Case Study Tips Technology Strategy 150

Higher Logic

DECEMBER 19, 2017

Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. White papers.

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Content Marketing Social Media Resources 227

Spark Consulting

JULY 25, 2016

In this unsession, we’ll share a preview of our soon-to-be released whitepaper, The Association Role in the New Education Paradigm (yep, the next Spark white paper is about to drop, y’all!).

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Associations Now

JULY 23, 2024

Mimo is trained on material from Pub Hub, ISA’s repository of proprietary information—white papers, articles, webinars, and more—to answer user questions relevant to the field. It’s too early for ISA to say if that strategy is successful. ISA leadership began discussions about creating Mimo late last year. “We

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Jamie Notter

MARCH 13, 2014

When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks? Books and Reading Conflict Strategy'

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Strategy Analysis Course Leadership 70

Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Sponsorship strategy. Association competitive analysis. More info/register. 1 CMP credit.

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Cleveland North Carolina Analysis Content 270

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Need to catch up on AI? Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m.

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America Strategy Content Social Media 264

Aaron Wolowiec

APRIL 9, 2012

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. Once each recommendation has been implemented, a careful evaluation should be conducted to determine both effectiveness and member satisfaction.

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Strategy Blended Learning Education Survey 100

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations.

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Arlington Revenue Leadership Strategy 264

Eric Lanke

JUNE 12, 2017

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. To be fair to the authors, they admit in the text of the white paper that things are not really this linear.

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Wisconsin Leadership Industry Examples 100

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

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Education Social Media Content Strategy 258

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. We still have a long way to go. Tue 12/17 at 2 p.m. More info/register.

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Review Raleigh Education Class 259

Event Industry News

MAY 17, 2019

Ashfield Meetings & Events (part of UDG Healthcare plc) has unveiled intriguing insights from a group of global healthcare professionals within its latest white paper. The Science of Healthcare Congresses is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas.

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Chicago Education Survey Course 82

Eric Lanke

JANUARY 30, 2012

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. image source.

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Innovation Leadership Newsletter Member Engagement 100

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

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Tools Resources Report Content 108

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

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Strategy Press Release Social Media Revenue 70

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit.

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Education Tips Technology Tools 264

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. I would love to speak with you about X strategy. Here’s an example: Hi Michael, I hope this email finds you well!

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Blue Sky eLearn

JUNE 19, 2017

Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. She’s a thought leader in education strategy and learning experience design. An ad plus a valuable piece of content is click bait. Tweet thank you’s to ad sponsors with a link to the learning portal page their ad is featured.

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Video Content LMS Social Media 171

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. They give up. What is so incapacitating about a blog?

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Software Social Media Price Membership Management 150

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

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NJ Software Innovation Tips 150

Blue Sky eLearn

JULY 31, 2017

What if learners submitted case studies and the community co-created solutions resulting in a white paper? She’s a thought leader in education strategy and learning experience design. But, offering opportunities for co-creation is a magnificent way to build community around content.

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Content Case Study Sample Course 144

Nonprofit Marketing Guide

AUGUST 3, 2021

In that case, you need a comms strategy that not only introduces your organization to those people and starts to build trust with them, but that also encourages them to attend your training program. I found the following approach in a white paper from Forum One called Do Your Communications Efforts Measure Up?

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Communications Marketing Examples Course 121

Virtual

JULY 29, 2015

Our latest white paper offers 10 strategies for making remote board meetings more effective —including how (and how not) to use technology to keep all participants engaged. You have the power to create more organized and engaging events, while proving you have no intention on wasting members’ valuable time.

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Social Media Review Course Cost 100

Associations Now

MARCH 27, 2019

“Both organizations agreed that the goal was not to create or act as a safety event reporting system but rather to bring together relevant data from multiple sources to inform strategies to address a high-priority safety issue,” the organizations said in the white paper [PDF].

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Strategy United States Proposal Analysis 62

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Listening to podcasts.

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How To LMS Tips Class 210

Reid All About it

MARCH 24, 2016

strategies for reacting to these innovations with greater speed. Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. challenges associations will face ahead. Surviving, like relevance, is a low bar.

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Innovation Conference Revenue Industry 150

Elevating Engagement

JULY 8, 2024

The first few sentences of an article, research report, or white paper earn permission for a little more reading. The first sentence of an email earns permission for the email to be read. The above-the-fold section of the homepage earns permission to click. The first interaction at a networking event earns more interactions.

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Content Examples Report Strategy 105

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Content Strategy Marketing Guidelines 52

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

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Marketing Newsletter Social Media Content 70

Nonprofit Marketing Guide

MAY 23, 2012

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Please take a moment to download our white paper today. It is a quick read — and might just transform your organization’s fundraising strategy. Convert: Ask!

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Maine Report Communications Process 76

Jamie Notter

MARCH 21, 2014

Elizabeth Engel, Leslie White, and I put out a White Paper last week on risk, strategy, and implementation. Although not in the title of the white paper, conflict is a big piece of what we write about.

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Analysis Tips Resources Strategy 70