article thumbnail

Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Implementing these strategies doesn’t require a complete overhaul of existing systems. The key takeaway is to start small, iterate, and continuously improve.

Content 169
article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

Strategy 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Automation Group Launches LLM Tool

Associations Now

Mimo is trained on material from Pub Hub, ISA’s repository of proprietary information—white papers, articles, webinars, and more—to answer user questions relevant to the field. It’s too early for ISA to say if that strategy is successful. ISA leadership began discussions about creating Mimo late last year. “We

Tools 110
article thumbnail

Report: Boards Need More Tech Savvy

Associations Now

A white paper from the National Association of Corporate Directors suggests boards are at risk of succumbing to short-term, reactive responses to trends like generative AI. If the CEO isn’t able to convey the digital strategy, then succession planning becomes really important.”

Report 107
article thumbnail

The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
article thumbnail

Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

Here’s a three-pronged strategy. Establish a distribution strategy before you develop content. In its 2019 Content Management & Strategy Survey , the Content Marketing Institute found that 38 percent of organizations rarely or never publish content to new channels without having to hand-build each piece.

Content 123
article thumbnail

How Associations Can Begin Addressing Climate Change

Associations Now

A newly released white paper explores what leaders can do to ensure both their organizations and members stay resilient and adapt as they confront climate change. That’s where Engel and Alcorn’s recently released white paper “ The Time is Now: Association Resilience and Adaption and the Anthropocene Climate Disruption ,” comes in.