2025

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Association Brain Food: 1.10.25

Reid All About it

The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Read, dammit. I cant go online without tripping over stories about the decline in reading capability and comprehension.

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Truck Stuck! Now What?

Spark Consulting

I think we’re all familiar with the story of Truck Stuck by Sallie Wolfe. It’s a charming children’s book in which the kids are the heroes, figuring out a creative solution to get the truck unstuck. Where do ideas come from in your organization? Or, to be more precise, who’s ALLOWED to have an idea? In far too many associations, the answer is definitely not “anyone!

Team 195
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Why Data SHOULD Drive Your Strategy

Association Analytics

It remains all too common for associations to ignore vital data points as they strategize for the future. The inertia of decades of existence often precludes a data-informed state, instead relying on anecdote, trusting in the gut feeling of longtime employees or volunteers, and the way things have always been done. This flies in the face of modern organizational thinking, and associations looking to be proactive – or facing the modern challenges of the industry – would be advised to

Strategy 169
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Transforming Associations Through Workforce Initiatives

Association Adviser

As associations navigate an era defined by shifting member expectations, rapid technological disruption, and an unpredictable economic landscape, one truth stands out: the strength of an organization lies in its people. Workforce initiatives, once considered ancillary, have emerged as mission-critical strategies for associations striving to maintain relevance and impact.

Strategy 158
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Understanding Nonprofit Audits: A Beginner’s Guide

Wild Apricot

Nonprofit audits help assess and strengthen everyday operations, financial practices and stakeholder trust. Learn what to expect from the auditing process.

Process 393

More Trending

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Nonprofits that Sell Products or Services: 4 Considerations

NXUnite

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Nonprofits that rely heavily on product or service sales, like thrift stores , museums, and educational institutions, can experience the benefits of running a business and maintaining nonprofit status.

Products 130
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Report: Associations Plan to Invest More in Marketing Tech

Associations Now

Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals

Report 106
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Partnership vs. Sponsorship: Which is Right for Your Organization?

MemberClicks

For associations and nonprofits, external collaborations are a powerful way to achieve goals , expand reach, and create lasting impact. Two common strategies for collaboration are partnerships and sponsorships. While these terms are often used interchangeably, they serve distinct purposes and offer different benefits. Understanding the differences between partnerships and sponsorships is crucial to making informed decisions that align with your organizations goals.

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What nonprofits want: Support for capacity building and collective impact

Candid

During my first year as CEO of the Ewing Marion Kauffman Foundation, our biggest priority was listening. Since late 2023, weve been talking with community members about how, together, we could make Kansas City a national model for equitable economic mobility. Two significant gaps became evident that we saw as two sides of the same coin: Nonprofits dont often have space to truly think about their strengths and sustainability.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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How Finance Teams Can Adapt to Post-Election Changes 

AvidXchange: Association Management

Election outcomes can influence the regulatory, economic, and policy environment where construction, real estate, and community association management industries operate. From housing costs to deregulation and tariffs, finance teams may need to adapt to evolving conditions. Elections always bring a level of uncertainty for finance teams. Staying agile and prepared for policy shifts is essential, regardless of whether its interest rates or labor regulations.

Team 130
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Association Brain Food: 2.28.25

Reid All About it

The weekly list of free educational events and resources for the association community Looking forward. Association Laboratory is collecting data for its annual Looking Forward Challenges research study. Please take 10 minutes to contribute to our communitys understanding of what associations face in a complex and dynamic world. The resulting data will help you prioritize resources and guide conversations with your leadership.

DC 258
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Do Your Incentives Make Sense?

Spark Consulting

I was recently chatting with a newly hired membership director. Their association offers both individual and group membership, and they were looking for ideas on ways to increase individual recruitment and retention. We had a great conversation and shared lots of potential ideas they could pursue. But one thing jumped out to me immediately. Their group memberships (80% of their members) are paid by companies.

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The Dream – And Reality – Of Artificial Intelligence

Association Analytics

Its no secret – artificial intelligence is all the rage in the association industry. Every conference and trade show has at least a handful of sessions on the subject, and most any technology solution provider is working to incorporate some level of generative machine learning into their existing platforms, Those that havent done it already, at any rate.

Tools 169
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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The Membership Blueprint

Association Adviser

Membership is the cornerstone of associations, yet the traditional approaches to attracting and retaining members are no longer enough. With competition from for-profits, online networks, and tech-driven platforms, associations must adopt a more innovative and data-driven approach to remain relevant.

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How to Get Donations From Companies

Wild Apricot

Looking to secure donations from companies but don't know where to start? We'll guide you through requesting donations and building strong relationships with companies.

How To 374
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Maximizing impact: aligning PR with advocacy

The Association 100

In this recent video , I share how associations can align PR efforts with advocacy goals to strengthen their influence and visibility. A strategic, coordinated approach ensures your messaging resonates with policymakers, media and members alike. Start by identifying the overlap between advocacy priorities and stakeholder interests. Craft clear, consistent messaging that highlights how your efforts drive real impact.

Video 130
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4 Tips for Hosting a Successful Event for Small Businesses

NXUnite

Picture this: Your small business has been operating online only, but now youre ready to open a physical storefront. To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. At the end of the day, youve had your most successful day of sales yet and positive feedback from community members who are excited to come back.

Tips 130
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Taking a Strategic Approach to Nondues Revenue

Associations Now

Nondues revenue isnt new, but associations need for that revenue is. For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging member experiences rising, nondues revenue is now less of a bonus and more of a necessity. Boosting your nondues revenue doesnt happen accidentallyor overnight.

Revenue 98
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Governance Is a Journey: How APICS Built Trust, Resilience, and Growth

.orgSource

This post is adapted from Association 4.0 Positioning for Success in an Era of Disruption , originally published in 2018. At the time of this interview, Abe Eshkenazi, CSCP, CPA, CAE , servedand continues to serveas the CEO of APICS (now the Association for Supply Chain Management ). While the governance landscape has evolved, the strategies and leadership insights shared here remain timeless.

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The 3 types of capital nonprofits need to succeed in 2025

Candid

To navigate the ongoing disruptions in the social sector, nonprofits need more than financial capital alone. In this article, Ill share why nonprofits need three types of capitalfinancial, social, and psychologicalto survive and thrive in todays turbulent context, as well as how to cultivate each of them. Financial capital: the money for the mission When we think about what nonprofits need to survive, money often comes to mind first.

Proposal 102
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Weathering the Storm: How the Event Industry Can Adapt and Innovate through better Collaboration

Event Industry News

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

Industry 103
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Association Brain Food: 2.7.25

Reid All About it

The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Social events. Heres a problem your association can solve. Everyone wants to attend parties, but no one wants to throw them. Ellen Cushing at The Atlantic says Americans need to party more.

Chicago 275
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Try Before You Buy

Spark Consulting

Free samples are a time-honored tradition at bakeries. You walk in and there, on the counter, are bite-sized samples of some of the wares available for sale. You might have come in for a loaf of bread or a cup of coffee, but that taste of a croissant or a bear claw or a palmier prompts you to add a few treats to your order. Associations can do the same thing.

Sample 195
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Why Web Accessibility and ADA Compliance Matter: Part 6 – Captions & Transcripts

AMR Management Services

This is the last part in our ADA compliance and website accessibility series where we go over the basics steps that any content editor can follow to make their associations web presence more inclusive and accessible. In this post we will be going over captions for videos and transcripts for audio content. Providing captions for… The post Why Web Accessibility and ADA Compliance Matter: Part 6 Captions & Transcripts first appeared on AMR Management Services.

Video 94
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Turning Insights into Impact: How Associations Use Data to Drive Revenue

Association Adviser

The 2024 Association Benchmarking Report highlights a critical insight: data and strategy teams are the most understaffed areas in associations, with nearly half of respondents reporting a lack of resources to effectively leverage data. This gap presents a significant challenge.

Revenue 135
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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12 Donation Website Templates + Examples to Inspire You

Wild Apricot

If you're looking to create or update your nonprofit's donation website, check out these templates from WildApricot + examples to get you inspired.

Examples 368
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Crisis communications: lessons for associations

The Association 100

In this Association Insights video , I explore what associations can learn from corporate crisis communication strategies. Preparation, transparency and control over the narrative are essential to maintaining trust in difficult moments. Associations should have a crisis plan in place, ensuring clear steps for messaging and stakeholder outreach. Transparency builds credibility.

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4 Ways Nonprofits Can Use a Learning Management System

NXUnite

No matter how straightforward your nonprofits mission is, the work behind it is complex. To power your operations, you need to recruit and retain a strong team of staff and volunteers. To ensure your long-term success, you need to maintain a confident and informed board of directors. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support.